Feel For Your Life, Sugar Wood Appear on WWHL with Andy Cohen

When it comes to spreading awareness, sometimes you have to get creative — and Feel For Your Life and Sugar Wood are doing just that. Jessica Baladad, founder of Feel For Your Life, and Austin Allen, owner of Sugar Wood, joined forces to put a fun, playful spin on breast cancer awareness by showcasing Breast Waffles and boob-themed cookies on Watch What Happens Live with Andy Cohen. Their goal? To start conversations about breast health in an approachable, memorable way.

Jessica and Austin didn’t just show up on Watch What Happens Live — they took over behind the bar! But instead of pouring drinks, they were showcasing cheeky Breast waffles and cookies designed to spark both laughs and awareness. These fun treats were served with a serious message: breast health matters, and it’s something we can all talk about without fear or stigma.

Jessica used the opportunity to feature Feel For Your Life, and after the show, she spoke with members of the audience about the mission behind The Breast Waffles Ever and how the initiative was created to raise money for charity. 

The appearance had the audience and celebrity guests laughing, chatting and — most importantly —thinking about their own health.