Check Out The BREAST Desserts Ever!

Sugar Wood, the cheeky dessert shop known for its playful and bold creations, has teamed up with Feel For Your Life to launch a sweet and impactful campaign for Breast Cancer Awareness Month. The collaboration, spearheaded by Austin Allan of Sugar Wood and Jessica Baladad, the founder of Feel For Your Life, brings together humor, advocacy and awareness to highlight a serious cause with a lighthearted twist.

The campaign centers around “The Breast Waffles Ever” dessert box, a collection of giant, indulgent waffles and cookies in fun designs that put a playful spin on breast health. With each dessert box sold, $5 will be donated to Tits Deep for Breast Cancer, a nonprofit that provides crucial access to screenings and cancer treatment for women under 40, a demographic that often faces delayed diagnoses and unique challenges in the fight against breast cancer.

Jessica Baladad, a passionate breast cancer advocate, saw an opportunity in Austin's creative work to drive awareness about breast health. "While some may see mature themes, I see a chance to talk about awareness, action, and advocacy," she explains. After reaching out to Austin, the two quickly collaborated on a plan to raise funds for a cause close to both their hearts.

Months of planning went into ensuring the campaign struck the right balance between playful humor and the serious message of breast cancer awareness. One result of this thoughtful approach is a modest version of the waffles, allowing the message to reach a broader audience and engage those who might be more reserved about body-centric designs.

In addition to the dessert box, the collaboration will be making waves in the media. Jessica is set to appear on Watch What Happens Live with Andy Cohen, where she and Austin will guest bartend during the show. The segment will provide a chance to talk about their efforts, the importance of breast health awareness and the work of Tits Deep for Breast Cancer. Viewers can tune in at 10 p.m. EST Oct. 8 on Bravo! to catch the duo in action.

This unique partnership, with its mix of creativity and purpose, reflects the broader mission of Feel For Your Life — to make breast health education accessible and engaging. As Jessica and Austin bring their combined energy to the campaign, they’re proving that awareness and advocacy don’t always have to be heavy-handed. Sometimes, a little humor and sweetness can open the door to meaningful conversations that make a real difference.

As the campaign launches, both Austin and Jessica are looking forward to the positive impact it will have, not only in terms of fundraising but also in encouraging women, particularly those under 40, to be proactive about their breast health. With each dessert sold, a tangible contribution is made to helping women access the screenings and care they need.

For those interested in supporting the campaign, the “The Breast Waffles Ever” dessert box is available throughout October, with $5 of each sale going directly to support breast cancer initiatives.